Interior Crafts

Exceptional project photography does more than document a finished space. It becomes a valuable business asset, shaping how the work is seen, shared, and remembered across editorial, awards, websites, social media, marketing, and new business. Bringing together a photographer, interior designer, architect, and general contractor, this panel will explore how to approach photography with greater intention from the outset. Panelists will discuss establishing a shared visual direction, preparing for shoot day, determining the images each project partner needs, and planning for multiple uses and audiences. The conversation will also tackle the business behind the shoot, including budgets and cost sharing, licensing and usage rights, credits, publication requirements, and how collaborators can maximize the value of a shared investment. Attendees will leave with practical insight into creating and leveraging photography that strengthens their brand, expands visibility, and continues working long after the project is complete.

The most enduring interiors are composed, not decorated. They reveal the stories of the people who live in them through exceptional materials, bespoke furnishings, and masterful craftsmanship. Join Christina Conant, Suzan Hadaway, Jennie Bishop and Joshua Bernard for a conversation exploring how today's most sought-after designers translate their clients' lives, values, and experiences into interiors that are both timeless and deeply personal. From curated collections to innovative materials, discover how every element works in harmony to tell a client's unique story. Attendees will gain insight into the art of creating layered, narrative-driven interiors while learning how a thoughtful approach to furnishings, materials, and storytelling can elevate their design process, strengthen client relationships, and create lasting value for their firms.