2025 Featured Presentations & CEUs

W1-01 Bridging the Gap: Interior Design through a Generational Lens

Brynn Olson, Founder & Design Principal, Brynn Olson Design Group | Jessica Lagrange, Founder & Principal, Jessica Lagrange Interiors | Maya Ahluwalia, VP of Marketing, Artistic Tile | Ruthie Alan, Interior Designer, Alan Design Studio

9:30 am - 10:15 am | Meet on 6 Conference Center | Suite 6-180

This engaging panel discussion explores how interior designers and their clients are influenced by generational perspectives and preferences. Panelists will examine what motivates designers and clients across different age groups, how generational differences shape design approaches, and how designers tailor their strategies to meet the needs of a diverse client base.

Photo of Brynn Olson
Brynn Olson
Photo of Jessica Lagrange
Jessica Lagrange

W14-02 Designing Your Design Business: The Importance of Building a Digital Brand

Gina Valenti, Partner, Abrams Valenti Interiors | Kate Templin, Vice President, Jo Communications | Kylie Kreischer, Creative Communications Director, Jo Communications | Susannah Charbin, Founder, The Beaux Arts

9:30 am - 10:15 am | deAurora, Suite 1499

A strong digital presence is no longer optional — it's an essential part of building a thriving, recognizable design business. In this conversation, we’ll explore how designers can translate their own unique design POV into a cohesive and compelling online brand. From graphic identity and website design to photography and social media storytelling, this panel dives into the visual tools and strategic thinking required to elevate your digital brand. Learn how to present your work in a way that resonates with clients, builds trust, and ultimately drives growth.

Photo of Gina Valenti
Gina Valenti
Photo of Kate Templin
Kate Templin
Photo of Kylie Kreischer
Kylie Kreischer
Photo of Susannah Charbin
Susannah Charbin

W1-03 Contract Basics for Interior Design Professionals

David M. Adler, Esq., Attorney/ Founder, Adler Law Group

9:30 am - 10:15 am | Meet on 6 Conference Center | Suite 6-180

Join Attorney David Adler, a legal expert in interior design practices, for a focused session on strengthening client agreements. He will cover the key legal elements that make a contract enforceable, when and how contracts are formed or amended, and the most important clauses to protect your business. Attendees will also learn practical strategies for handling clients who fail to meet their obligations, ensuring projects stay on track and disputes are minimized.

W1-32 Art of Mixed Medium Design: Luxury Kitchens Crafted from Wood + Metal

9:30 am - 10:15 am | Middleby Residential | Viking Range | La Cornue, Suite 100

In the Continuing Education program “The Art of Mixed Medium: Designing with Wood + Metal,” John Michael Studio Co-Founder and CEO, Michael Sloan, will guide participants through the evolving craft of integrating contrasting materials within luxury kitchen and interior design. Drawing on his experience as a nationally recognized and certified kitchen designer, Michael will illuminate the artistry behind introducing metal into traditionally wood-dominated environments. This conversation will highlight not only the textural and visual richness that comes from blending mediums, but also the functional advantages that metal surfaces and finishes bring to modern design. Participants will explore how thoughtful applications of stainless steel, brass, and other metals can redefine cabinetry and architectural detailing—creating balance, sophistication, and durability. The course will also address a broader design dialogue: how metal allows for seamless continuity between indoor and outdoor spaces, dissolving boundaries and establishing a unified design language across the entire home. By examining real-world projects and material applications, this course offers insight into bridging the gap between traditional craftsmanship and contemporary innovation—ultimately equipping designers with the tools to craft interiors that feel both timeless and forward-thinking.

W1-04 Colors & Stories of Fallingwater

Rebecca Boyd, National Color & Design Manager, Pittsburgh Paints

10:30 am - 11:15 am | Carlisle Wide Plank Floors, Suite 131

Discover how Frank Lloyd Wright’s “architecture of nature” philosophy shaped Fallingwater’s colors and materials. Explore why ochre tones were chosen, how sensory elements guided design, and how these choices still inspire specs today, offering insight you can apply to any project.

Photo of Rebecca Boyd
Rebecca Boyd

W1-09 IDEA+ From Floor to Form

Jasmin Reese, Owner & Principal, Jasmin Reese Interiors | Reem Hassaballa, Owner, Reem's Design | Tannis Marshall, Owner, Tannis Marshall Art

10:30 am - 11:15 am | Divine Flooring, Suite 105B

IDEA+ is a celebration of design, artistry, and collaboration. Used as a platform for launching new product, IDEA+ enlisted the creative minds of designers across North America to highlight Divine Flooring's new product using their own concepts, expertise and root of inspiration to create something innovative and beautiful. The result shows how inspiration is subjective, and highlights the infinite potential of material, texture, and colour all in one space.

Photo of Jasmin Reese
Jasmin Reese
Photo of Reem Hassaballa
Reem Hassaballa
Photo of Tannis Marshall
Tannis Marshall

W1-06 25 Years of Interior Design (and Still Talking to Each Other)

Martin Horner, Principal, Soucie Horner Design Collective | Shea Soucie, Principal, Soucie Horner Design Collective | Zlata Naumovski, Design Journalist, Freelance

10:30 am - 11:15 am | New Style Cabinets, Suite 163

Shea Soucie and Martin Horner of Soucie Horner Design Collective share the highs, lows, and laughs from 25 years of running a design studio together- nothing’s off the table in this candid conversation.

Photo of Martin Horner
Martin Horner
Photo of Shea Soucie
Shea Soucie
Photo of Zlata Naumovski
Zlata Naumovski

W6-07 MINDFUL PERFORMANCE WITH CRYPTON: The New World of Interior Fabric Specification

10:30 am - 11:15 am | Meet on 6 Conference Center | Suite 6-180

Rapidly evolving design considerations require performance fabric makers to innovate products and processes for adding longevity, sustainability, material transparency, availability and design-for wellness along with luxury, beauty and style. Whether designing a residential or commercial space, this course offers a guide to finding products to suit the specifier’s design ethos as well as their aesthetic vision.

W14-08 Behind the Design with Scott Group Studio and Amhad Freeman Interiors 

Amhad Freeman, Owner & Principal, Amhad Freeman Interiors | Deborah Martin, Editorial Director, Custom Publishing at Aspire One Communications

10:30 am - 11:15 am | Meet on 6 Conference Center | Suite 6-180

"Join Scott Group Studio, Amhad Freeman, and Aspire Design and Home for an exclusive look into the artistry and innovation behind their newest collaborative rug collection. Inspired by the fluid beauty of water, the collection unites Amhad Freeman’s vision with Scott Group Studio’s craftsmanship, resulting in custom designs of striking elegance. Through a guided conversation, Aspire Design and Home and Amhad Freeman will reveal the creative journey—unfolding inspiration, collaboration, and the transformation of ideas into luxury carpets. Experience the collection up close, discover the craft behind custom rug design, and spark new inspiration for your own projects."

Photo of Amhad Freeman
Amhad Freeman
Photo of Deborah Martin
Deborah Martin

W6-10 Intentional Design, Tailored Living

Deborah Martin, Editorial Director, Custom Publishing at Aspire One Communications | Donna Mondi, Founder & Principal, Donna Mondi Interior Design | Joanna Crowley, Founder & Principal, Joan Crowley Design | Michael Abrams , Founding Partner, Abrams Valenti Interiors

1:30 pm - 2:15 pm | Meet on 6 Conference Center | Suite 6-180

Design is about creating an emotional connection in the perfect space. Our panel discusses how they craft intimate, thoughtful, and comfortable interiors for their clients, with luxe materials, bespoke furnishings, and creative solutions.

Photo of Deborah Martin
Deborah Martin
Photo of Donna Mondi
Donna Mondi
Photo of Joanna Crowley
Joanna Crowley
Photo of Michael Abrams
Michael Abrams

W6-28 Understanding Undertones: The Nuances of Color

1:30 pm - 2:15 pm | Meet on 6 Conference Center | Suite 6-180

Join us as we explore how to identify a paint color’s undertone, and how to work with it and not against it to create a cohesive, harmonious design. Discover the various factors that affect undertones and how a paint color casts in a space. Throughout our discussion, we will explore the beauty of undertones, focusing on ways to lean into their ability to enhance our designs. By understanding the interdependence between a paint color and its surroundings, we can learn to appreciate the dynamic qualities of color.

W1-27 Interior/Exterior: An Exercise in Creative Cohesion

Bruce Fox, Owner & Lead Designer, Bruce Fox Design | Jennie Bishop, Founding Principal, Bishop Studio | Jennifer Quail, Deputy Editor, aspire design and home | Tiffany Evans, Partner, Barker Evans

1:30 pm - 2:15 pm | Brown Jordan, Suite 128

A home doesn’t begin and end within its walls. This session explores how seamless indoor/outdoor design, through palettes, finishes, and sculptural furnishings, creates a deeper sense of home while also opening new opportunities for client engagement and business growth.

Photo of Bruce Fox
Bruce Fox
Photo of Jennie Bishop
Jennie Bishop
Photo of Jennifer Quail
Jennifer Quail

W1-11 The Table Read: Design for Perfect Hosting

Amanda Clemente Eby, Design Director, Rebel House Interior Design | Chris Force, Editor in Chief, SixtySix Magazine | Marli Jones, Owner & Principal Designer, Rebel House Interior Design | Wade Hall, Hospitality Designer & Interior Designer Photographer, Wade Hall Creative

1:30 pm - 2:15 pm | Dacor Kitchen Theater, Suite 142

A book club where no one has to read the book. Join The Table Read, a live panel and tasting experience inspired by Sixtysix Magazine. Enjoy cocktails, pastries, and design insights from Chicago’s top designers plus a fully styled table installation you won’t want to leave.

Photo of Amanda Clemente Eby
Amanda Clemente Eby
Photo of Chris Force
Chris Force
Photo of Marli Jones
Marli Jones
Photo of Wade Hall
Wade Hall

W1-12 The Soul of the Surface: Designing with Intention Using Stone

Justin Bucy, Founding Partner, COBU Architecture Studio | Leah Bolger, Principal, Leah Bolger Design

1:30 pm - 2:15 pm | Paris Ceramics, Suite 146

For centuries, stone has been a hallmark of beautiful and functional design — and it continues to create endless opportunities as the perfect statement-making canvas. Join designer Leah Bolger and architect Justin Bucy for a discussion on ways to thoughtfully utilize this sustainable, versatile, multifaceted material in its many forms.

Photo of Justin Bucy
Justin Bucy
Photo of Leah Bolger
Leah Bolger

W6-29 Deconstructed: The Art & Meaning of American-Made Lighting - A conversation and live demonstration with light sculptor Ted Bradley

Ted Bradley, Lighting Designer & Sculptor, Ted Bradley Studio

1:30 pm - 2:15 pm | The Bright Group, Suite 6-166

Join us for a special event with lighting designer and sculptor Ted Bradley, known for his breathtaking porcelain light sculptures and commitment to American-made artisan craft. In a rare, behind-the-scenes presentation, Ted will deconstruct and reconstruct one of his signature pieces live, walking us through the meticulous process behind his work—from raw materials to final form. This event is more than a demonstration—it's a conversation about why craftsmanship matters, especially in today’s design world. We’ll explore what it means to make objects with soul, intention, and lasting value, and why investing in handcrafted, American-made work is more relevant than ever

Photo of Ted Bradley
Ted Bradley

W6-13 Art in the Details: Elevating Interiors Through Collaboration

Amy Kartheiser , Founder & Principal Designer, Amy Kartheiser Design | Darren Jones, Co Chair & Local Artist, Art For life Chicago | Diana Wagenbach, Founder & Principal Designer, Studio W Design | Lauren Collander, Founder & Principal, Lauren Collander Interiors | Matthew Nguyen, Artist | Michael Kreuser, Managing Director , Rebel House Interior Design

1:30 pm - 2:15 pm | Watson Smith Carpet - Rugs - Hard Surface , Suite 612

Art isn’t just an accessory — it’s a catalyst for storytelling, atmosphere, and emotional depth in the home. In this dynamic panel discussion, discover how top designers and artists are reimagining the role of fine art in residential interiors — and how meaningful and intentional collaboration between the two disciplines transforms spaces and elevates every detail. Whether it’s curating a thoughtful collection or commissioning original work, successful partnerships between artists and designers open the door to creative possibilities far beyond aesthetics. These collaborations build trust, spark innovation, and ultimately shape environments that feel both intentional and deeply personal. Moderated by Art For Life Chicago Co-Chair and local artist Darren Jones, this conversation explores the power of creative synergy — where every detail contributes to the story of a space, and every partnership pushes the boundaries of design. Join us to explore how collaboration isn’t just a process — it’s a design philosophy. Let’s talk art!

Photo of Amy Kartheiser
Amy Kartheiser
Photo of Darren Jones
Darren Jones
Photo of Diana Wagenbach
Diana Wagenbach
Photo of Lauren Collander
Lauren Collander
Photo of Matthew Nguyen
Matthew Nguyen
Photo of Michael Kreuser
Michael Kreuser

W1-14 Defining Jean Stoffer Design: Building a Brand Identity with Heart

Jean Stoffer, Founder & Interior Designer, Jean Stoffer Design | Sophie Donelson, Author, Uncommon Kitchens

2:30 pm - 3:15 pm | Ann Sacks, Suite 100B

Quality, creativity, client-care are core values of many design firms, but the keenest ones — like Michigan’s Jean Stoffer Design — go beyond that, using a heart-led approach that fuels everything they touch. Learn from Jean, her marketing director (and son!) John Stoffer, and moderator, journalist Sophie Donelson how authenticity and point of view will transform the next chapter of your business. 

Photo of Jean Stoffer
Jean Stoffer
Photo of Sophie Donelson
Sophie Donelson

W14-31 Liaigre's French Simplicity

Dan Murphy, Director of Sales - Americas, Liaigre

2:30 pm - 3:15 pm | David Sutherland Showroom, Suite 1400

Luxurious Simplicity: Liaigre's elegance for refined details are brought to life with clean lines and perfect proportions available in the finest materials- wood, bronze, leather. Designs that seduce a clientele wanting to live in contemporary interiors as well as holding on to the excellency of the French furnishings tradition. Liaigre gives prominence to high quality know-how: cabinet making, saddlery, bronze making, lacquering. These creations are concerned with well-being. Liaigre proposes more than just furniture: it is a way of living in time. Come experience the beauty that is Liaigre.

Photo of Dan Murphy
Dan Murphy

W1-17 Building Sustainably at Every Step: The Kitchen & Beyond

Tracy Parks, Design Manager, Miele

2:30 pm - 3:15 pm | Miele Experience Center, Suite 133

Our course will discuss the environment of the future and the importance of sustainability as it relates to new home construction, with a focus on the kitchen. Discussions will include information on sustainable materials, manufacturing, operation and after-life standards. The course will review specification details that might impact the future of a build, including ADA and wellness considerations.

W14-19 The Making of a Design Team: Building Relationships That Power Great Design

Michael Abrams, Founding Partner, Abrams Valenti Interiors | Michael Kreuser, Managing Director , Rebel House | Sarah Goesling, Owner & Principal, Goesling Group | Zlata Naumovski, Freelance Writer , LUXE & AD

3:30 pm - 4:15 pm | C.A.I. Designs, Suite 1495

In this panel, founders from three leading firms share how they approach collaboration across every layer of their business — from internal team structure to external partnerships with contractors, showrooms, and manufacturers. Learn how they foster creative alignment, work effectively with trade partners, and build trust that lasts. After the event, please join us for a champagne toast celebrating 30 years of C.A.I. Designs in The Mart!

Photo of Michael Abrams
Michael Abrams
Photo of Michael Kreuser
Michael Kreuser
Photo of Sarah Goesling
Sarah Goesling
Photo of Zlata Naumovski
Zlata Naumovski

W14-20 The Authentic Voices Speaker Series + Events

Jasmin Reese, Interior Designer, Jasmin Reese Interiors | Jennifer Garrigues, Interior Designer, Jennifer Garrigues Interior Design | Sharlene Young, Principal & Owner, Symbiotic Living Architecture and Design

3:30 pm - 4:15 pm | Gloster | DEDON, Suite 1452

Benton buckley books presents The Authentic Voices Speaker Series at the DEDON & Gloster Showroom. Join designers Jennifer Garrigues, Jasmin Reese, and Sharlene Young in conversation—moderated by publisher Beth Buckley. These dynamic voices will illuminate the intersection of storytelling and space, artistry and authenticity.

W1-21 Timeless Design - Bridging History and Modernity in Architectural Interiors

Brent Hull, Founder, Brent Hull Companies | Claire Staszak, Principal & Owner, Centered by Design | Sophie Donelson, Author & Speaker, Sophie Donelson | Young Huh, Principal & Owner, Young Huh Interior Design

3:30 pm - 4:15 pm | Monogram Design Center, Suite 124

Join us for a lively panel discussion that explores the enduring influence of historical design and architectural precedents on both new construction and older homes in need of renovation. This event brings together leading designers and builders in this space to discuss how the past continues to mold and inspire the spaces we create today.

Photo of Brent Hull
Brent Hull
Photo of Claire Staszak
Claire Staszak
Photo of Sophie Donelson
Sophie Donelson
Photo of Young Huh
Young Huh

W6-22 Unmistakable Originality: Behind the Morris & Co. x The Huntington collection

3:30 pm - 4:15 pm | Sanderson Design Group, Suite 6-117A

Join us as we celebrate the launch of the Morris & Co. x The Huntington collection, The Unfinished Works, featuring archival artworks from The Huntington’s library, completed by the Morris & Co. studio. Mark Millmore, Director of Retail at The Huntington, and Melinda Watt from The Art Institute, discuss these newly completed designs originally sketched by William Morris and his protégé, John Henry Dearle.

W1-23 Colormix® Anthology Volume Two

Emily Kantz, Color Strategist & Design Expert, Global Architectural Marketing, Sherwin-Williams

3:30 pm - 4:15 pm | Meet on 6 Conference Center | Suite 6-180

Colormix® Anthology Volume Two is our biennial report on the color families that our experts predict will define residential design in 2026 and beyond. Dive deep into every nuance of these exceptional hues of the 2026 color forecast, and see them expressed across a multitude of coatings.

Photo of Emily Kantz
Emily Kantz

W1-24 Thrive: Turn Uncertainty to Your Competitive Advantage

Meridith Elliott Powell , Speaker, Sales Futurist, Author and CEO of MotionFirst, National Speakers Association

3:30 pm - 4:15 pm | Meet on 6 Conference Center | Suite 6-180

These are unprecedented times! One where there is more change building outside of your organization than in it. And a relentless pace of uncertainty that can radically impact your ability to grow your organization and keep your team motivated. The only guarantee you have is this: more change is coming. And if you’re not prepared — if you don’t have a plan — then research proves this level of uncertainty will negatively impact your ability to drive innovation, attract top talent and achieve bottom-line results. While uncertainty can seem daunting, the truth is uncertainty has an upside — it always has an upside. In fact, it can be your greatest asset to thrive, grow and turn disruption into opportunity. But you need a plan, a strategy, and the research that shows the precise path you must follow to turn disruption into opportunity. 

W14-25 The Fifth Wall: The Edward Fields Story Documentary Screening

4:00 pm - 5:00 pm | Grand Staircase | 1st Floor, South Lobby

Edward Fields Carpet Makers invites you to the premiere of The Fifth Wall: The Edward Fields Story, a documentary exploring the brand’s legacy in American design since 1935. Join us for an exclusive screening, followed by a cocktail reception in celebration of Edward Fields’ 90th anniversary.

W14-26 The Evolution of The Dedicated Home Theater

Ken Walker, Owner, Artisans Electronics Group

4:30 pm - 5:15 pm | Artisan Electronics Group, Suite 1486

We’ll take you on a journey that begins in 1927, the year when movies with sound were born, to present day home theater capabilities and how it has evolved into a true luxury cinematic experience.  Come in for a demonstration that will wow your senses!

Photo of Ken Walker
Ken Walker

T1-29 Designing for Wellness: KLAFS Saunas

9:30 am - 10:15 am | Ann Sacks, Suite 100B

Join us for an inspiring conversation on designing homes for ultimate wellness. Discover how KLAFS, the global leader in luxury sauna and spa solutions, is redefining personal well-being in residential spaces. A featured design expert will share insights on integrating wellness into home design. Plus, see a KLAFS sauna firsthand— sauna will be on display for guests to tour in person. Light refreshments provided.

T1-01 Protecting Original Design: Intellectual Property Considerations For Designers

David M. Adler, Esq., Attorney/ Founder, Adler Law Group

9:30 am - 10:15 am | Meet on 6 Conference Center | Suite 6-180

Attendees will learn 1) the different legal bases for protecting aspects of original design, 2) the types of legal risk of copying misappropriating a design, 3) the steps designers and manufacturers can take to protect their original designs, and 4) the consequences, economic and otherwise, of knock-offs for the home furnishings industry.

T1-02 Colormix® Anthology Volume Two

Emily Kantz, Color Strategist & Design Expert, Global Architectural Marketing, Sherwin-Williams

9:30 am - 10:15 am | Meet on 6 Conference Center | Suite 6-180

Colormix® Anthology Volume Two is our biennial report on the color families that our experts predict will define residential design in 2026 and beyond. Dive deep into every nuance of these exceptional hues of the 2026 color forecast, and see them expressed across a multitude of coatings.

Photo of Emily Kantz
Emily Kantz

T1-30 Resi-Mercial: Where Commercial and Residential Design Meet

9:30 am - 10:15 pm | Middleby Residential | Viking Range | La Cornue, Suite 100

This course explores the trend of Resi-Mercial design, which blends residential-like and commercial elements to create functional and stylish spaces. The course will cover how residential appliances are used in settings like offices, hotels, retail, healthcare, and senior living to improve comfort and end-user experience. The course also looks at important factors like power needs, customization, and how to seamlessly fit these appliances into commercial settings. Finally, it provides guidance on when to use Resi-Mercial appliances, highlighting best uses for them and where they may not be suitable

T14-04 How Thoughtful Residential Lighting Elevates Design and Enhances Wellbeing

Abigail Sorensen, Training & Business Development Manager, Visual Comfort & Co

10:30 am - 11:15 am | C.A.I. Designs, Suite 1495

This course examines the limitations of traditional residential lighting strategies and explores the impact that proper illumination has on creating healthier environments. Learn how to differentiate architectural, decorative, and shading strategies, and explore how elements like glare, color, dimming, and automation affect lighting and shading.

Photo of Abigail Sorensen
Abigail Sorensen

T1-07 Celebrating 80 years of defining the art and engineering of refrigeration with enduring design and designer collaboration.

Lisa Smith, Trade Specifier Representative, Sub-Zero | Lucas Goldbach, Design Director, En Masse Architecture and Design | Zachary Gasiorowski, Regional Marketing Manager, Sub-Zero

10:30 am - 11:15 am | Sub-Zero, Wolf, and Cove Showroom, Suite 134

Join us as we celebrate the 80th anniversay of Sub-Zero refrigeration with a visual history of enduring design, "how-to" insider insight earning global recogition through our designer-exclusive contest, and how your work can be published in our national magazine.

T6-08 Meet the Designers (Behind the scenes of desiging a collection)

Lori Reagle, Art Director, Thibaut | Nicole Morais, Assistant Art Director, Thibaut

10:30 am - 11:15 am | Meet on 6 Conference Center | Suite 6-180

Join Lori Reagle and Nicole Morais from Thibaut's design studio for a look into their process for the Yutori collection, modern wallcovering and fabric that explore perfect imperfection with horizontal abstracts and curved lines in dark tones highlighted by sophisticated metallic accents. Join us for lunch following our program.

T14-19 Designing with Tradition - A Contemporary Perspective

Brandon Ingram, Owner & Designer, C. Brandon Ingram Design | Geoff Valentino, Partner, Hollander Design Landscape Architects | Mara Miller, Founding Principal, Carrier and Company Interiors | Scott Fortman, Principal, Fortman, Peterson & Associates

10:30 am - 11:15 am | Meet on 6 Conference Center | Suite 6-180

Presented in collaboration with the Chicago-Midwest Chapter of the Institute of Classical Architecture & Art (ICAA), this panel explores how time-honored design principles continue to shape today’s interiors, architecture, and landscapes. Industry leaders Brandon Ingram (C. Brandon Ingram Design), Geoff Valentino (Hollander Design Landscape Architects), and Mara Miller (Carrier and Company Interiors) will discuss the enduring relevance of classical motifs, proportion, and craftsmanship and how these elements are being reimagined for modern living. Moderated by Scott Fortman, Principal of Fortman, Peterson & Associates and current Chicago ICAA Board Member (former President), the conversation will examine the harmony between heritage and innovation, offering insight into how tradition and modernity can coexist in beautifully executed, meaningful ways.

Photo of Brandon Ingram
Brandon Ingram
Photo of Geoff Valentino
Geoff Valentino
Photo of Mara Miller
Mara Miller
Photo of Scott Fortman
Scott Fortman

T1-03 Leveraging Google Analytics to Drive Marketing Decisions in Residential Interior Design

Maggie Swift, Co-Founder & CEO, Unframed Digital

10:30 am - 11:30 am | Gaggenau, Thermador, Bosch Experience & Design Center, Suite 108

What if your next big marketing idea was powered by real data—not guesswork? In this session, Maggie Swift of Unframed Digital shows residential interior designers how to use Google Analytics to understand their audience, track what’s working, and make smarter marketing decisions that fuel real growth.

Photo of Maggie Swift
Maggie Swift

T1-10 Expanding Your Business - Boutique Commercial Spaces with Residential Soul

Elizabeth Sweet, Freelance Writer | Mike Shively, Founding Partner, En Masse Architecture and Design | Sarah Goesling, Owner & Principal, Goesling Group

1:30 pm - 2:15 pm | Brizo Chicago, Suite 127

Forward-thinking firms are bringing the warmth and detail of residential design to boutique hospitality and commercial spaces — expanding creatively without losing their core identity. Four leading studios share how business, sourcing, and storytelling unite across project types, showing why commercial spaces often draw from home.

T14-11 The Importance of Art within Our Designed Spaces - is it the Frosting on the Cake?

Laurel Feldman, Owner, Laurel Feldman Interiors

1:30 pm - 2:15 pm | Ferrell Mittman | Avery Boardman, Suite 1483

Laurel Feldman founder of Laurel Feldman Interiors Inc., as well as fine art photographer will present why and how art is critical to designing a space. She will give ways to keep up with the art scene and suggest how and where to buy art for a client. There will be a discussion and question period after the presentation.

T1-12 Find your Next Best Hire

Laura Umansky, Prinicpal & Owner, Laura U Design Collective

1:30 pm - 2:15 pm | Monogram Design Center, Suite 124

In this workshop, Laura Umansky—founder of Laura U Design Collective and cofounder of DesignDash—shares a proven framework to help interior designers identify the work that drives the most impact and hire a talented team to tackle the rest. You’ll learn how to: - Discover your Best Focus as the owner of your design firm - Let go of the tasks that hold you back (even the ones you're good at!) - Hire strategically based on your unique strengths - Build a business that supports your creativity, growth, and lifestyle This session is perfect for interior designers who are ready to grow their business by stepping into their role as visionary—not bottleneck.

Photo of Laura Umansky
Laura Umansky

T1-14 Thoughtfully Designed Kitchens with The Galley Workstation

Alexandra Yeager, Sales Director Midwest, The Galley

1:30 pm - 2:15 pm | Sub-Zero Showroom | Suite 134

Discover standout case studies of luxury kitchens featuring Galley Workstations. Each case highlights a benefit of incorporating a Workstation ecosystem in the kitchen.

T14-15 (WORKSHOP) How to Create your Personal Sanctuary through Sleep & Wellness

Martin Horner, Principal, Soucie Horner Design Collective | Shea Soucie, Principal, Soucie Horner Design Collective

1:30 pm - 2:45 pm | DesignHQ | Suite 1447

Join Shea Soucie and Martin Horner of Soucie Horner Design Collective as they reveal how to transform your bedroom into a haven of beauty and restoration. With their distinct design sensibilities, they’ll artfully demonstrate the layered elegance of a well-made bed and share timeless ways to cultivate your own private sanctuary.

Photo of Martin Horner
Martin Horner
Photo of Shea Soucie
Shea Soucie

T6-20 Crafting Environments: Alfredo Paredes on Design, Heritage, and the Art of Lived-In Luxury

Alfredo Paredes, Founder & Principal, Alfredo Paredes Studio | Tereasa Surratt, Creative Director & Owner, Camp Wandawega

2:30 pm - 3:15 pm | Meet on 6 Conference Center | Suite 6-180

Join renowned interior designer Alfredo Paredes, former Chief Creative Officer of Ralph Lauren and the creative force behind iconic spaces like the Polo Bar, in conversation with Tereasa Surratt, owner and proprietor of the celebrated Camp Wandawega. Paredes will share insights from his three-decade career crafting immersive retail environments and restaurants worldwide, while offering a glimpse into his upcoming Cocuyo fabric collection for Kravet Couture—a richly textured exploration of modern luxury rooted in his Spanish heritage. This conversation will explore how personal history, global influences, and artisanal craftsmanship come together to create spaces that feel both worldly and deeply personal. 

T1-17 Finding Timelessness: Shaping Delightful Homes that Last

Paul Hagen, Editor, aspire home + design

2:30 pm - 3:15 pm | Miele Experience Center, Suite 133

Designers and homeowners want to create kitchens that look and function like new for as long as possible; choosing the right appliances is essential in achieving that goal. In this exclusive discussion with design and industry experts, we’ll look at the art of creating high-function kitchen and laundry spaces that last. And through the lens of Miele’s extraordinary pieces for the home, we’ll talk about making choices that produce perfect results for longer by combining fresh technology and enduring design—using pieces that are built to last and are part of the global movement toward sustainability.

T1-24 The Stuff No One Talks About: What Clients Really Want

Aleksandra Nova, Founder & Creative Director, Aleksandra Nova Design | Amy Kartheiser , Founder & Principal, Amy Kartheiser Design | Amy Storm, Principal Designer, Amy Storm & Company | Dan Rak, Principal, Dan Rak Design | John Cialone, Partner, Tom Stringer Design Partners

2:30 pm - 3:15 pm | New Style Cabinets, Suite 163

Clients don’t always say what they mean, and what they want often changes mid-project. In this honest (and funny) conversation, designers share what it’s really like to work with clients: decoding vague inspiration, managing shifting expectations, and bridging the gap between Pinterest dreams and real-world budgets.

Photo of Aleksandra Nova
Aleksandra Nova
Photo of Amy Kartheiser
Amy Kartheiser
Photo of Amy Storm
Amy Storm
Photo of Dan Rak
Dan Rak
Photo of John Cialone
John Cialone

T1-21 (WORKSHOP) Checkerboard Coaster | Stone From Around the World

Juan, Natural Stone Resource

2:30 pm - 3:45 pm | THE MART Art Gallery | Suite 14-127

Participants will learn about stone as they make their own tiny checkerboard coasters. You will learn: - Properties of Stone - Origins and History - Possibilites with projects for stone

T14-22 Incorporating Research Into Your Design Practice

Lily Robinson, Ed.D, ASID, NCIDQ, Architect, Interior Designer, Educator & Author, Lily Robinson Architect & Palomar College

3:30 pm - 4:15 pm | Meet on 6 Conference Center | Suite 6-180

This interactive session is for any designer curious about how to transform themselves from research-informed designer to design-informed researcher within the context of their own lived and professional experience. Presenter will outline research basics: composing a research question, the role of theory, types of data, information gathering methods, along with data reduction, analysis, and representation of findings. We will then explore how designers’ skills align with the scientific method. Attendees will have the chance to brainstorm and share ideas for studies related to their own interests in design.

T6-23 Outside In: Nature Comes Home

3:30 pm - 4:15 pm | Innovations in Wallcoverings, Suite 6-130

The home is a refuge, a retreat, a place of personal zen. Achieving such a state of harmony increasingly relies on materials and patterns that incorporate natural themes in compelling and beautiful ways. Join us for a discussion of the methods and materials designers employ to create environments that speak to the beauty of the natural world and its ability to help us unwind and recharge.

T1-26 Sales Redefined: Dominate, Differentiate, Deliver

Meridith Elliott Powell, Speaker, Sales Futurist, Author and CEO of MotionFirst, National Speakers Association

3:30 pm - 4:15 pm | Meet on 6 Conference Center | Suite 6-180

It’s time to update your approach to sales — from how you get through the door — to how you get the deal to close. It’s challenging out there: A challenge to get above the white noise. A challenge to get to the decision-makers. A challenge to stand out from the competition. And a challenge to stay motivated. Sales has gone through a major disruption. If you’re still using traditional techniques, then you’re making sales so much harder than it has to be. You need to transform how you attract clients – build your reputation – engage with the marketplace – and get results. Join us for this high-energy, highly interactive, and high-powered keynote where business growth strategist and keynote speaker Meridith Elliott Powell shares the innovative techniques you need to dominate, differentiate and deliver!

T14-27 (WORKSHOP) Create your own Performance Rug for Fearless Living!

Kyli Robertson, National Rug Specialist, David Sutherland- Perennials

3:30 pm - 4:45 pm | THE MART Art Gallery | Suite 14-127

Designers will be encouraged to bring their personal laptop or iPad to participate. Through the presentation, they will follow along and play along with our guidance on utilizing our website tool to create a custom rug. At the end, they will have their idea developed and can save it by PDF onto their device to play with more at home or present to their client. - Understanding the difference between modifying a rug and truly customizing a one-of-a-kind piece for your client. - What goes into a fully custom rug? What are your options? How do you make decisions with your vendor rep? - Understanding the different constructions of performance rugs and deciding what is best for your project.

T1-28 Boss Lady 9.0: Legacy in the Making 

Alisha Serras, Co-Owner, Scavolini Store Chicago | Brynn Olson Golden, Owner & Principal Designer , Brynn Olson Design Group | Daniele Busca, Creative Brand Director, Scavolini Store Chicago | Julie Jordan Laux, Owner and Creative Director, J. Jordan Homes

4:30 pm - 5:15 pm | Scavolini Store Chicago, Suite 110

In an era defined by speed, disruption, and algorithm-driven influence, what does it mean to build something that lasts? Today’s shifting marketplace demands that designers adapt to global forces—from tariffs to the rise of AI—while remaining rooted in creative integrity. Join leading voices in design—Daniele Busca and Alisha Serras of Scavolini, alongside Julie Jordan Laux, Owner and Creative Director J. Jordan Homes and Brynn Olson Golden, Owner & Principal Designer of Brynn Olson Design Group—as they reflect on what it takes to preserve a brand’s identity while staying responsive to the future. Bridging generations and disciplines, this panel will explore the tension between heritage and innovation—and what enduring influence truly looks like in a rapidly evolving world.