Buechel Stone

This course will describe the benefits and applications of natural stone and how they can be integrated into interior design. You will come away with an understanding of the sustainable and environmentally responsible attributes of natural building stone, in support of LEED construction and long-term green building philosophies . You will also learn to recognize the formations and longevity of natural stone products, evaluate how to best specify the correct natural stone veneer and cut stone for the proper applications, and identify what qualities make natural stone an inherently unique building material.

Chris Ramey is the most quoted authority in the luxury segment. He is a professional speaker, columnist, and president of Affluent Insights, Precise Luxury Marketing and The Home Trust International. Luxury is a business model with its own set of laws. This presentation is full of "Aha!" moments that will change how you approach your own design business with take-aways you can implement right away, including: - Understand how luxury differs from design as a business model (and why it's better) - Elevate your brand above others in the design space - Learn how to attract high net worth clients.