Gloster | DEDON

What does it mean to be “original”? Why pay for “authentic” when copies are a fraction of the cost? Using real life examples, this course delves into the nature of innovation and creativity in the design of new products, as well as the costs and risks associated with designing and bringing new products to market. We will also delve into the nature of knockoffs, and the economic, social, legal, and personal costs of supporting counterfeit design.